Online Merge Offline:

refers to a business model that integrates online and offline elements, starting with data and placing 'people' at the core. By comprehensively capturing consumers' shopping histories and behaviors online and offline, analyzing their preferences and needs, this approach enables the integration of all channels, facilitating mutual traffic flow and creating a smooth shopping experience, ultimately achieving synchronized growth in performance.

• Data Unification: Integration of data from Retail Shops, eShops, and Mobile Apps sourced from the same Enterprise Resource Planning system.
• Unified Management: Centralized management and maintenance of products, pricing, promotions, and member information within a single system to ensure data consistency and accuracy.
• Unified Customer Experience: Customers across Retail Shops, eShops, and Mobile Apps can harmoniously manage their membership data and points.
• Unified Services: Quick access for customer services to retrieve member sales and points records, delivery status, and product maintenance, resulting in streamlined operations and enhanced service quality.
• Unified Logistics: Coordinated management of stock allocation, dispatch, and delivery.
• Unified Procurement: Standardized data for effective procurement department coordination.
• Unified Cash Flow: Documentation, payment terms, and credit card bank charges from physical stores, online platforms, or mobile applications directly reflected in the general ledger, providing immediate cash flow insights.

The Application Programming Interface (API) serves as a standardized interface that defines communication and data exchange protocols between various software components. It enables developers to access and utilize system functions in a straightforward manner without necessitating an in-depth understanding of the system internals. By utilizing standardized API interfaces, systems can be seamlessly integrated, enhancing interoperability between them. This integration reduces development costs by allowing developers to directly access APIs without the need for redevelopment. Additionally, it improves development efficiency by enabling developers to concentrate on their business logic without delving into lower-level system implementation details. The Dongsheng ERP system offers authorized or customized APIs tailored to specific requirements.

1.An open source self-hosted e-shop/b2c/b2b platform:

• It is a set of free e-commerce systems that are open-source.
• As it is open-source and free, it does not generate direct revenue.
• The advantage lies in its free and open-source nature, allowing for high customization.
• However, users need to set up and maintain it on their own, making it suitable for small businesses with a certain level of technical expertise.
• It can connect to the Eastop ERP API interface for comprehensive management.

2.Marketplace b2c platform:

• It refers to some well-known local eshop platforms in Hong Kong with a large number of registered users.
• Their transaction volume has shown stable growth in recent years, with a net profit margin of around 10%.
• The benefit lies in their familiarity with local market demands, offering diverse payment methods and logistics options.
• However, the platform's technical and operational costs are relatively high.
• They generally do not connect to third-party API interfaces, although some may provide their own API interfaces, requiring ERP system customization and integration at a higher cost.

3.Rental eshop platform:

• It is a leading cloud-based eshop solution with over 1.7 million merchants.
• The advantage lies in providing a comprehensive eshop solution covering website construction, marketing, payment, logistics, and more.
• The platform has robust technical and support system support.
• However, the entry barrier is higher, making it suitable for medium to large businesses.
• They usually do not connect to third-party API interfaces, but some may provide their own API interfaces, requiring ERP system customization and integration at a higher cost.

4.Customized eshop/b2c/b2b platform:

• It can be completely customized according to specific needs, with functions and interfaces fully controllable.
• Users can choose the most suitable technical and infrastructure architecture for their business.
• It allows for long-term optimization and high flexibility.
• However, the initial development costs are high, requiring a significant investment of resources.
• Users need to maintain and upgrade the system on their own, resulting in higher technical operating costs.
• The online time is usually longer.
• It can connect to the Eastop ERP API interface for comprehensive management.

B2B (Business-to-Business)

• B2B refers to commercial transactions and collaborations between businesses.
• Customers of B2B companies are typically other businesses or organizations, not individual consumers.
• The products or services offered by B2B companies are usually meant to meet the business needs of other enterprises, such as raw materials, equipment, professional services, etc.
• Characteristics of B2B transactions include larger order amounts, longer transaction cycles, customer exclusivity, and the importance of communication and coordination.
• Typical B2B companies include manufacturers, wholesalers, professional service providers, and more.

B2C (Business-to-Consumer)

• B2C involves a business model where companies directly interact with individual consumers.
• Customers of B2C companies are usually regular individual consumers.
• The products or services provided by B2C companies aim to fulfill the needs of individual consumers, such as electronics, daily necessities, entertainment products, etc.
• Characteristics of B2C transactions include smaller order amounts, higher transaction frequencies, a broader target audience, and the significance of customer experience.
• Typical B2C companies include e-commerce platforms, online retailers, entertainment service providers, and others.